The dominant mobile operating system is also Google’s Android in the emerging markets, so focusing on building out features for the Chrome web browser could also be a key move.
Twitter said in India it has partnered with Vodafone, which has over 200 million subscribers, to promote Twitter Lite to their customers as a way to get live sports updates on the Indian Premier League cricket matches.
“We are working hard to bring more exciting updates to Twitter Lite for people worldwide and to develop more partnerships in emerging markets to make it useful,” Twitter said in a blog post.