2. John Lewis Christmas advertising, 2012 to 2015, UK

3. Double Robotics, “Lucy the Robot,” Australia

4. Media Markt, “Rabbit Race,” Germany

5. The Economist, “Raising Eyebrows and Subscriptions,” UK

6. Narellan Pools, “Diving into Data for Narellan,” Australia

7. Apple, “World Gallery,” US

8. Always, “#LikeAGirl,” global

9. SPC, “#MyFamilyCan,” Australia

10. Tigerair, “Infrequent Flyers,” Australia

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