Switzerland: Do national OTAs make sense? – Horwath HTL

Apr 5, 2017 | Bad Credit Loans, Bank Lending, Business Lending, Business Loans, Finance

In a world of fierce competition amongst online booking platforms, Horwath HTL Switzerland investigates what value there is for national OTAs within the Swiss market. The report takes into account the perspective of hoteliers and how national OTAs might be beneficial for their business. It reveals that national OTAs have to create additional products and offers to be successful and to differentiate themselves from the international players.