STR: No hotel performance disruption in London after Westminster attack

There was no evident performance decline for London’s hotel industry following the terrorist attack on 22 March, according to preliminary data from STR. When examining daily data from 22-28 March, STR analysts note that London’s occupancy levels remained in line with typical March performance patterns. Further, during the days following the event, the market recorded significant year-over-year growth in both occupancy and average daily rate (ADR). Three days after the attack (25 March), the U.K. capital’s actual occupancy level was 86.4%, while ADR reached GBP147.32, a 22.6% increase compared with the same day in 2016. The highest occupancy level during the days following the attack was 88.2% (28 March)—roughly the same level as the night of the attack.