12 Best Practices for Full-Cycle Guest Marketing

In the digital era, retaining guests is a more complicated and resource-intensive endeavor than ever. Today’s guest is less likely to be loyal to any one brand, thanks to the popularity of OTA websites and other travel-planning apps. Written in partnership with Digital Alchemy, a leader in Customer Relationship Management (CRM) and email marketing solutions, this white paper outlines how hoteliers can regain guest loyalty and boost revenue using full-cycle guest marketing.