When Monscierge first began our journey, we spent several days working in the back-of-house with staff at a well-known hotel in downtown Oklahoma City. Their team talked with us about their passion for our industry, their love for their guests, and the challenges they face every day. I asked one of the bell staff “If you could change one thing about the operation of your hotel, what would it be?” Without hesitation he said “I’d kill the cheeseplate. Every day I deliver complimentary cheeseplates as welcome gifts to our VIP guests, and every day I’m the guy that later discards most of all of them – totally untouched. If I could tailor the welcome gifts to something each guest truly valued, they would feel cared for, I would feel more invested in the people I’m caring for each day and we’d reduce significant waste at the hotel. Everyone wins.”