Revenue Management: an effective tool in attaining top line revenue outcome | By Josephine Wawira

Are you selling the right product/service, to the right people, through the right channel, and at the right price? Basically, how viable does your Revenue Management place your business in the competitive industry? In the hospitality, travel, and tourism sectors, for instance, commoditization and intense competition rule the day. While players use strategies such as marketing (both online and offline) and innovative technologies to stay aloft the industry, revenue management remain largely underutilized; yet it is one of the most effective tools in attaining top line outcome.