AT&T joins other companies that have stepped back from Google, after an investigation from The Times of London found that ads for Mercedes-Benz and Marie Curie were running next to jihadist and neo-Nazi content.
Google apologized and revamped its ad policy on Tuesday, especially on YouTube. Google said it will start “removing ads more effectively from content that is attacking or harassing people,” and will change the default safety setting for ads.
Google makes most of its money from advertisements, and is one of the top online ad providers in the world. The problem of offensive content also plagues Google’s competitors — especially when it comes to video, advertising professionals told CNBC.
— CNBC’s Michelle Castillo contributed to this report