AdWords ad rotation settings to get trimmed: Optimize or don’t

The signs were all pointing this way.

Google announced Tuesday a change to the ad rotation settings in AdWords. There will soon be just two options: “Optimize: Prefer best performing ads” and the not-so-subtly named “Do not optimize: Rotate ads indefinitely.”

The change signals one more way machine learning is becoming ingrained through the AdWords platform.

For more on what this change entails, read the full article on Search Engine Land.

About The Author

As Third Door Media’s paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.