The robot dance off, held in Guangzhou, Guangdong, was actually a business strategy — a public relations move by WL Intelligent Technology Co., the creators of the humanoid bots. It hosted the event as a way to show off its robot technology, according to a statement from Guinness World Records. Clearly, their public relations strategy worked. The Guinness World Records YouTube video already has hundreds of thousands of views.

The robots in the dance party are called “Dobi” and retail for $329.99. In addition to dancing, the Dobi robot can also do push ups and respond to voice commands.

To take the top spot, WL Intelligent Technology Co. outstripped Chinese tech company Ever Win Company & Ltd, which previously held the record with 1,007 robots dancing simultaneously. That record was set in July 2016. (Video below.)

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