Many people might think award shows are irrelevant, but five of the biggest hashtags of the past 10 years stem from fans tweeting while watching award shows. These five hashtags — #MTVHottest, #MTVStars, #KCA, #iHeartAwards, #BestFanArmy — for two MTV contests in the U.K., the Kids Choice Awards and the iHeart Radio Music Awards, were used more than 3 billion times.