Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- How to get developers to implement SEO recommendations
Aug 17, 2017 by Michael King
The best SEO strategy is meaningless if there’s no one to implement it! Columnist Michael King shares his recommendations for how to best work with your developers to get things done. - Developing YOUR audience targeting strategy
Aug 17, 2017 by Christi Olson
Columnist Christi Olson digs into how remarketing can be used create, shape and target the most important online audience in the world: yours. - 3 ways intent data is getting better for B2B marketers
Aug 17, 2017 by Peter Isaacson
Columnist Peter Isaacson explains how AI technologies and intent-level data are helping B2B marketers better understand their prospects and customers to stay ahead of the competition. - Facebook will penalize fake videos in latest news feed algorithm update
Aug 17, 2017 by Tim Peterson
Facebook will target photo posts with fake click-to-play buttons and videos that are simply static images. - Quora launches retargeting for advertisers
Aug 17, 2017 by Ginny Marvin
Advertisers can build audience lists and create ads targeted to segments of past site visitors. - Data is the new currency, but are advertisers spending wisely?
Aug 17, 2017 by Toby McKenna
Despite big investments in data, many marketers are headed into the key holiday season knowing little about their data partners or if they’re reaching the right audiences. Contributor Toby McKenna explains how to separate the data contenders from the data pretenders. - Facebook offers in-stream-only video ad buys as it looks to rival YouTube, TV
Aug 17, 2017 by Tim Peterson
Advertisers can buy video ads from Facebook that will only be served when people are viewing a video, increasing the likelihood that people will watch them. - Tuning into podcast sponsorship, programmatic audio and native audio sponsorships
Aug 17, 2017 by Kevin Lee
As brand dollars shift from traditional radio to digital media buying, columnist Kevin Lee explains how, just like in the early days of paid search, online audio is providing big opportunities for marketers. - Can blockchain satisfy GDPR’s user data protection requirements for targeted ads?
Aug 17, 2017 by Barry Levine
New York City-based blockchain ad tech firm MadHive thinks so.
Online Marketing News From Around The Web:
Analytics
Business Issues
Content Marketing
E-Commerce
Email Marketing
General Internet Marketing
Internet Marketing Industry
MarTech
Mobile/Local Marketing
Social Media
Video
