Toys R Us isn’t the only retailer that needs stellar holiday toy sales

It’s only just September, but toy retailers are already gearing up for their busiest time of year. This week brought the top toy lists from Wal-Mart, Target and Toys R Us — some of the biggest names in the business. With chatter building around the...

How Dr. Martens’ VP of digital & e-commerce is using martech to create ‘super-audiences’

Dr. Martens has built its brand around self-expression, individuality and rebellion — it is the punk rock boot. But even a punk rock brand wants to create relevant messaging that connects with consumers. “I believe our learnings support industry findings...