Former Obama speechwriter: This is the one question you have to ask to be an effective communicator

Litt tells CNBC that communication becomes messy and ineffective when the person writing or speaking doesn’t have a clear sense of what he or she wants the result to be. “Sometimes where you can lose the thread a little bit is when you don’t quite...

Major publishers band together against the ‘walled gardens’ in Sonobi’s cookie-less advertising marketplace

Independent publishers have long been rivals competing for ad dollars. Increasingly, though, they are seeing the value in combing forces. In the latest iteration of this, major publishers are coming together under one data umbrella powered by ad tech firm Sonobi. The...