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Using search and social to support TV advertising

by synergycap1 | May 19, 2017 | Bad Credit Loans, Bank Lending, Business Lending, Business Loans, Finance, Non-Bank Loans, Working Capital

Brands still invest a significant amount of advertising in TV. According to eMarketer, TV spending will be over $72 billion in 2017. While TV is great at reaching a large audience, it is most effective when combined with an effective search and social strategy to be...

CMS selects four new markets for primary-care payment initiative

by synergycap1 | May 19, 2017 | Bad Credit Loans, Bank Lending, Business Lending, Business Loans, Finance, Working Capital

The CMS is doing a much more limited expansion of its primary-care payment model than originally anticipated due to low interest in the model.The second round of the Comprehensive Primary Care Plus initiative will only expand to four new markets starting in January...

The effect of Moore’s Law on behavioral marketing

by synergycap1 | May 19, 2017 | Bad Credit Loans, Bank Lending, Business Lending, Business Loans, Finance, Non-Bank Loans, Working Capital

In 2003, I wrote my first analytics package. I had the same problem all marketers had: I could do almost anything with digital marketing. I could easily create ads, pages and emails with any text, any font, any image. I could add video, animations, and even make...

5 Ways Inbound Sales Teams Can Innovate the Customer Experience

by synergycap1 | May 19, 2017 | Bad Credit Loans, Bank Lending, Business Loans, Capital, Non-Bank Loans, Working Capital

Reader Resource Tune in June 28 and learn how to unlock the power of customer data in our free webinar. Register Now » Every time inbound sales representatives contact a lead, they have an opportunity to significantly impact the overall customer experience, and...

Do not drain your 401(k), or let a former employer do it

by synergycap1 | May 19, 2017 | Bad Credit Loans, Bank Lending, Business Lending, Business Loans, Capital, Economics, Finance, Non-Bank Loans, Working Capital

I first wrote about this issue 10 years ago, when Hewitt Associates, which administered employee benefit plans, reported that 45 percent of newly departing workers among its clients took cash distributions from their 401(k)s. A rival company, Vanguard, also had a high...

7 Real-World Tips for Better Social Engagement

by synergycap1 | May 19, 2017 | Bad Credit Loans, Bank Lending, Business Lending, Business Loans, Finance, Non-Bank Loans, Working Capital

Pepsi… Fox News… Uber. Look at recent headlines, and you’ll see the impact social media can have on a brand. In today’s 24/7 news cycle, responding quickly and appropriately to customers on social media can be the difference between success...
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