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At IAB’s Podcast Upfront, stories-in-sound strut spectacular ad specs

by synergycap1 | Sep 11, 2017 | Bad Credit Loans, Bank Lending, Business Lending, Business Loans, Finance, Non-Bank Loans, Working Capital

If radio married a blog and had offspring, they would be podcasts. And these youngsters — personally expressive posts in audio — are growing up quickly, if the Interactive Advertising Bureau’s (IAB) third Podcast Upfront last week at the Time, Inc....

Colorblind Diversity Efforts Don’t Work

by synergycap1 | Sep 11, 2017 | Bad Credit Loans, Bank Lending, Business Lending, Business Loans, Finance, Working Capital

Executive Summary As organizations struggle with stalled diversity efforts, some are considering moving towards a “colorblind” approach: deemphasizing initiatives focused on specific demographic groups in favor of more general inclusion efforts. For...

Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages

by synergycap1 | Sep 11, 2017 | Bad Credit Loans, Bank Lending, Business Lending, Business Loans, Finance, Non-Bank Loans, Working Capital

As more site owners have adopted AMP for speeding up mobile pages, measurement has lagged. That’s quickly changing. A visitor who went to an AMP-enabled page and a non-AMP page of a site was being counted as two separate people in Google Analytics. In May,...

China’s Currency Rebounds as Economic Optimism Returns

by synergycap1 | Sep 11, 2017 | Bad Credit Loans, Bank Lending, Business Lending, Business Loans, Capital, Economics, Finance, Non-Bank Loans, Working Capital

By KEITH BRADSHER September 11, 2017 BEIJING — For those who worry about the state of the world economy, China has long been a major reason to lose sleep. Its financial system labors under a mountain of loans, while weaker growth has prompted many...

12-part recipe for product descriptions that sell

by synergycap1 | Sep 11, 2017 | Bad Credit Loans, Bank Lending, Business Lending, Business Loans, Finance, Non-Bank Loans, Working Capital

When it comes time to write a product description, you need to do a lot more than simply describe the product. You need to actively market it. Unfortunately, many digital strategists don’t take the time to do that. Instead, they just copy and paste some...

3 Ways to Build a Strong Female Entrepreneurial and Investment Ecosystem

by synergycap1 | Sep 11, 2017 | Bad Credit Loans, Bank Lending, Business Loans, Capital, Non-Bank Loans, Working Capital

When I launched my first business in 2010, I had no idea what I was doing. I saw a need in the market and thought I had a unique way to solve it. But I didn’t know the first thing about writing a business plan, finding my customers, hiring the right...
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