Fox Sports introduces 6-second TV ad spots to NFL programming as attention spans get shorter

Viewers are used to seeing short ad spots on YouTube but rarely on TV, where 15, 30 and even 60-second formats are more popular with advertisers. But now Fox Sports is offering brands six-second spots, saying that they could get more attention than longer commercials....

Texas city loses water, 44 dead, but thousands of Harvey survivors rescued

A flood-hit southeast Texas city lost its drinking water supply and police and soldiers rescued thousands still stranded on Thursday after powerful storm Harvey killed 44 people and displaced more than a million on the Gulf Coast. Some 779,000 Texans have been told to...

Investors await key US jobs report for clues on next rate move – business live

3.34am EDT03:34 China manufacturing survey beats expectations Production line in Chinese factory China’s August Caixin manufacturing PMI has come in ahead of expectations, picking up to 51.6 from 51.1 in July (where anything above 50 signals growth). It supports...