Snapchat releases Snap Publisher: self-serve ad creation tool converts horizontal videos, websites into vertical video ads

One of the knocks against advertising on Snapchat is that it’s hard to make ads for Snapchat. The mobile app’s insistence on vertical video compels advertisers to create campaigns from scratch rather than reusing ads that ran elsewhere. Now Snapchat is...

Credit Suisse raises Microsoft price forecast, makes stock a top pick into earnings

Credit Suisse raised its Microsoft price forecast and call the stock a top pick into earnings because of expectations its cloud business will grow faster than Wall Street currently expects. Results from a recent Credit Suisse survey show that Microsoft’s cloud...

Commentary: Earnings season is in focus, but one sector could serve up a big surprise

The next couple of weeks will be heavy with quarterly earnings reports across all sectors. So far, just over 6 percent of the S&P 500 has reported quarterly earnings, with a blended growth in reported earnings of nearly 7 percent, per FactSet estimates. The...

Higher percentage of Americans want Trump’s impeachment than wanted Nixon’s as Watergate escalated: Poll

A higher percentage of Americans think President Donald Trump should be impeached now than wanted to see President Richard Nixon impeached six months into his second term, according to a Monmouth University poll released Monday. Forty-one percent of Americans think...

How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads

When it comes to lead generation, quality is the name of the game. A paid media campaign may generate a record number of leads, but if they don’t turn into sales, the media spend has been a waste. Many marketers feel their hands are tied. Once the lead is...