Here’s the Psychology-Backed Formula That Facebook, Google, and Other Billion-Dollar Startups Use to Write Their Case Studies

Since 81% of shoppers research before they buy, you need to give customers what they’re looking for before they buy. What are they looking for? With high-dollar decisions on the line, they’re looking for proof (i.e., ROI). Customers have two questions when...

​Boeing Roundup: Paris Air Show yields $40B in commitments…Verizon joins on AI startup…Layoffs in South Carolina

Chicago-based Boeing (NYSE: BA) has operations around the country. Here are recent stories on the company reported by The Business Journals. Boeing is the best performing Dow stock so far this year Boeing Co.— which has a big footprint in Mesa, Arizona, and is...