Cost of Doing Business: Trump’s Defense of Ivanka Reflects Approach That Could Hurt the Economy

Cost of Doing Business By JUSTIN WOLFERS February 9, 2017 Ivanka Trump’s business just absorbed some blows. But more damaging than Nordstrom’s decision to drop her clothing line might have been the reaction from her father, the president. His...

Marketing Day: Influencer campaigns, interview with Denny’s CMO & Twitter’s Q4 2016 earnings

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Kiss your personas goodbye (and say hello, AI)!Feb 9, 2017 by Venkat NagaswamyYour buyer personas are about to become...

Year in Review: HeBS Digital Achieved 2200% ROI and an Average Direct Distribution Cost of 4.5% for its Hotel Partners in 2016

New York, NY – The results are in: the firm that has put driving direct bookings first for 15 years generated an average 2200% ROI and 4.5% direct distribution cost for its hotel partners last year. By increasing their direct bookings and lowering distribution...