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Will autonomous vehicles provide the next screens for publishers and advertisers?

by synergycap1 | Aug 4, 2017 | Bad Credit Loans, Bank Lending, Business Lending, Business Loans, Finance, Non-Bank Loans, Working Capital

If and when autonomous vehicles arrive, it’s difficult to envision anything more frightening than a massive tractor-trailer truck hurtling down the highway with no one at the wheel. But, from a marketer’s point of view, the good news is that all those...

Maritz’s first Chief Behavioral Officer is building on ‘nudges’

by synergycap1 | Aug 4, 2017 | Bad Credit Loans, Bank Lending, Business Lending, Business Loans, Finance, Non-Bank Loans, Working Capital

Researchers have discovered that consumers make different choices when they choose via different means. For instance, people ordering food through a tablet or by writing it down tend to make healthier choices. When they order verbally, they more often choose...

Google reportedly pitching publishers on YouTube video player with ad inventory controls

by synergycap1 | Aug 4, 2017 | Bad Credit Loans, Bank Lending, Business Lending, Business Loans, Finance, Non-Bank Loans, Working Capital

Just as Google has issued another update on its efforts to address advertisers’ brand safety concerns on YouTube, AdvertisingAge is reporting the company is shopping a new YouTube solution for publishers. According to Ad Age, YouTube is offering publishers the...

What People Really Mean When They Talk About ‘Innovation Mindsets’

by synergycap1 | Aug 4, 2017 | Bad Credit Loans, Bank Lending, Business Lending, Business Loans, Finance, Innovate, Working Capital

Over the last two decades we’ve become a little bit obsessed with ‘ innovation.’ A Google search brings up 680 million results for the word. It’s fair to say that for eccentrics like me, it’s the process of innovation that excites...

Haldex Net Income Plunges in Second Quarter as Board Seeks to Curtail Takeover Bid

by synergycap1 | Aug 4, 2017 | Bad Credit Loans, Bank Lending, Business Loans, Finance, Working Capital

Roger W. Gilroy | Staff ReporterHaldex Net Income Plunges in Second Quarter as Board Seeks to Curtail Takeover Bid Commercial vehicle supplier Haldex AB reported net income plummeted and revenue improved slightly in the second quarter, amid protracted efforts by rival...

Op-Ed: Health-care reform can’t die

by synergycap1 | Aug 4, 2017 | Bad Credit Loans, Bank Lending, Business Lending, Business Loans, Capital, Economics, Finance, Non-Bank Loans, Working Capital

Is legislative health-care reform really dead? Most of Congress seems to think so, and President Trump agrees, if his irate tweets about taking executive action to fix health care on his own are any indication. But the fact remains that Obamacare exchanges are still...
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