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The Secret to Sales and Marketing Alignment: Customer Focus

by synergycap1 | May 24, 2017 | Bad Credit Loans, Bank Lending, Business Lending, Business Loans, Finance, Sales, Working Capital

Most consumers don’t know the difference between sales and marketing and don’t care, but it’s a huge deal within some companies. Too huge. Blame human nature, but once you create teams within an organization, some friction between the teams is...

The 5 Most Powerful Sales Techniques

by synergycap1 | May 24, 2017 | Bad Credit Loans, Bank Lending, Business Lending, Business Loans, Finance, Sales, Working Capital

Here are five simple yet incredibly powerful sales techniques that are responsible for over $1 billion in sales.

Are Your Cold Emails Going Unread? Your Subject Lines Are Probably to Blame

by synergycap1 | May 24, 2017 | Bad Credit Loans, Bank Lending, Business Lending, Business Loans, Finance, Sales, Working Capital

It’s a common scenario: you spend a couple hours constructing a cold email, making sure to include some persuasive details and a call to action that’s practically irresistible. But days go by and you’re finally forced to conclude that your email...

Want to Build Credibility With Your Customers? Try This Simple Trick

by synergycap1 | May 19, 2017 | Bad Credit Loans, Bank Lending, Business Lending, Business Loans, Finance, Sales, Working Capital

You only get a few seconds and a very limited number of words to win a stranger’s trust with a cold email. This is where “social proof” comes in. Social proof builds trust by using case studies and customer stories to paint a picture of what...

How to Network Your Way Into More Money

by synergycap1 | May 18, 2017 | Bad Credit Loans, Bank Lending, Business Lending, Business Loans, Finance, Sales, Working Capital

It’s often said that business is built on relationships. Given my own experience, I’d have to say this is absolutely true. In fact, I’d even argue that knowing how to cultivate relationships has been the secret to my success. It’s relationships...

What Julia Child Can Teach You about Communicating Effectively

by synergycap1 | May 5, 2017 | Bad Credit Loans, Bank Lending, Business Lending, Business Loans, Finance, Sales, Working Capital

Last weekend I was sitting in the family room reading House Beautiful when my husband Paul came in and asked if he could watch the U.S. Open PGA Masters tournament on TV. “Fine with me,” I mumbled, focused on an especially fascinating feature on window...
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