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The Psychology of How Amazon’s Alexa Hooks You

by synergycap1 | Jun 26, 2017 | Bad Credit Loans, Bank Lending, Bringing Innovation to Market, Business Lending, Business Loans, Finance, Working Capital

Nir’s Note: This guest post is by Darren Austin, Partner Director of Product Management at Microsoft.  Last year we added a new member to our household. I must admit that upon first meeting her, our initial impression was that she was a little creepy. Today...

25 iPhone Secrets and Stories We’re Only Learning 10 Years Later

by synergycap1 | Jun 23, 2017 | Bad Credit Loans, Bank Lending, Bringing Innovation to Market, Business Lending, Business Loans, Finance, Working Capital

Ah, the iPhone. Roughly a third of American adults use them. In fact my analytics suggests there’s a better than even chance you’re reading this article on one right now. As we reach the 10 year anniversary of the day it first went on sale–that would...

Want A 23% Increase In Revenue? Go For Brand Consistency.

by synergycap1 | Jun 20, 2017 | Bad Credit Loans, Bank Lending, Bringing Innovation to Market, Business Lending, Business Loans, Finance, Working Capital

Brand Consistency is worth billions. CREDIT: Getty Images How much is brand consistency worth? This might not be a question you find yourself asking often. Even though we spend a tremendous amount of time discussing branding, plenty of companies go forth into that...

In a Strategic Shift, Mattel Embraces Open Innovation

by synergycap1 | Jun 16, 2017 | Bad Credit Loans, Bank Lending, Bringing Innovation to Market, Business Lending, Business Loans, Finance, Working Capital

Calling all product developers, designers, engineers, inventors, artists, makers, tinkerers, and DIY enthusiasts! I have great news for you. The toy company Mattel is now accepting your ideas for new products online. Until recently, submitting an idea to Mattel was a...

The Five Rules To Building A Trusted Brand

by synergycap1 | Jun 16, 2017 | Bad Credit Loans, Bank Lending, Bringing Innovation to Market, Business Lending, Business Loans, Finance, Working Capital

The importance of brand trust and authenticity isn’t just lip service from marketing execs and brand experts. Consider the data: Between 2009 – 2014, $18 billion in sales across all consumer packaged goods moved away from large companies to small...

How Uber’s New Pricing Scheme Weaponizes Big Data

by synergycap1 | Jun 12, 2017 | Bad Credit Loans, Bank Lending, Bringing Innovation to Market, Business Lending, Business Loans, Finance, Working Capital

Forget supply and demand. Uber now wants to charge you based upon how much they think you’ll pay.
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