It’s not just Google’s problem: Brands struggle to keep online ads away from offensive content

A recent controversy involving Google has brought to light a growing concern companies have across the Internet: Advertisers often don’t know exactly where their ads are running. Media buying agency Havas recently pulled its ad dollars from YouTube and Google...

How to Make a Face-to-Face Cold Call

As I’ve explained previously, telephone cold-calling is dead, a victim of the smartphone and voice mail. While there are still companies that cold-call, the success rate has plummeted to the point of non-existence. However, there is still a form of cold-calling...